About Our Research

Strategy Execution & Change Management

A clinical professor at CUNY Baruch College’s Zicklin School of Business and guest speaker at some of the World’s leading business schools (including Harvard, London Business School, MIT, Stanford and Wharton), Robert Barnwell’s academic, research, and consulting focus is on performance improvement and strategic change management. As Robert explains,

“After working with companies undergoing corporate-wide performance improvement and strategic change initiatives, I noticed an interesting trend: A year or two later, the vast majority had either failed to achieve their stated objectives or had abandoned their programs entirely. On the other hand, a smaller group of companies far surpassed their original goals… achieving stronger competitive positions, higher absolute revenues, operating profits, cash flows, and greater market capitalizations.”

As a result, Robert began a long-term and ongoing research project to identify best practices that would help corporate leadership both (i) rapidly improve short-term performance and (ii) better position their companies competitively over the longer-term.

Best practices and insights uncovered during the course of this research are detailed within several executive briefings, white papers, and other resources available on this website as well as Robert’s forthcoming book Lead, Follow or Get the Hell Out of Our Way: Driving Rapid and Lasting Strategic Change (Fall 2011).

Executive Biography

Robert G. Barnwell

Prior to his role as a clinical professor, Robert spent almost 20 years as a management consultant and investment banker to companies undergoing significant financial, operational and strategic change.  On a limited basis, Robert continues to work with a select group of companies to advise and co-manage their strategy execution and corporate revitalization programs.  His industry experience includes: automotive & transportation, consumer products companies, industrial manufacturing, plastics and chemicals, pharmaceuticals & medical supplies as well as numerous other industries

In addition to his forthcoming book, Lead, Follow or Get The Hell Out of the Way: Driving Rapid and Lasting Strategic Change (fall 2011), he has provided background information and/or been quoted by several business media outlets including Bloomberg News, CNBC, The Deal, Dealmaker Magazine, Euromoney, Financial Times, Investment Dealers Digest, Mergers & Acquisitions Journal and the Wall Street Journal.

Robert completed his masters degree in business administration at New York University and received his undergraduate degree from Georgetown University in Washington D.C.

About the University

CUNY Baruch’s Zicklin School of Business

Located in New York City, CUNY Baruch College’s Zicklin School of Business is the largest AACSB-accredited business school in the U.S. and one of the most prestigious as ranked by leading publications such as BusinessWeek, the Economist, and U.S. News & World Reports.

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